Stop renting attention.
Own a brand instead.
A partnership is different from a project. We don't build you an asset and hand it over — we build the brand with you, put our own capital and team behind it, and share in what it becomes.
What a partnership is
You bring the audience.
We bring the company.
Most creators who want a product end up managing a supply chain, a team and a P&L they never signed up for. The brand becomes a second job that competes with the content that made it possible.
In a partnership we take that whole side. Product, operations, fulfilment, finance, paid media and the team behind it are ours to run. You stay the creative direction and the face — the two things nobody can do for you.
We only make money when the brand does. That's the whole point of the structure.
You own
The audience and the voice
Creative direction, product taste, the content that drives it. Your name stays yours, on your terms, permanently.
We own
Everything operational
Product development, manufacturing, logistics, customer service, paid acquisition, hiring and the books.
We share
The upside, properly
A jointly owned company with clean paperwork, real governance and an agreed exit path from day one. No handshake deals, no vague promises.
Who we partner with
We take four partners a year.
Here's the bar.
This isn't a volume programme. Each partnership takes real capital and a real team, so we're honest about the fit before either of us spends time on it.
A good fit
- —An engaged audience that buys what you recommend
- —A clear point of view your people already trust
- —A category you'd happily still be in ten years from now
- —Willingness to sign real paperwork and build a real company
Not yet
- —Still finding your positioning or your audience
- —Looking for a one-off launch rather than a company
- —Wanting a licensing fee instead of shared ownership
- —Not ready to give the brand real airtime on your channels
If you're in the right-hand column today, start with Hero AI or the free tools. Both are built to get you to the left-hand column faster.
Partnership application
Tell us what you'd build
if nothing was in the way.
Five minutes, honest answers. Every application is read by management, and you'll hear back within five business days either way.
How it works
1 — Review
A member of our team will review your application.
2 — Decision
Our team will complete due diligence and send paperwork.
3 — Onboarding
Onboarding and agreements are completed.
4 — Launch
Our team will schedule a launch call to go over scope and responsibilities for all parties.
Before you apply
Take the hidden levers diagnostic first. It takes ten minutes and it makes this application — and our first conversation — considerably sharper.