Terms of service.

1. Who we are

Hero Brands is a brand and product studio operating as part of Northgate Holdings. Throughout these terms, "we", "us" and "Hero Brands" mean that company, and "you" means the person or business using this site or engaging our services.

By using this site you accept these terms. If you don't agree with them, please don't use the site or submit an application.

2. Using this site

You may browse, read and share this site freely. You may not scrape it at scale, resell its contents, misrepresent yourself in a form, or attempt to interfere with how it runs for other people.

We may update, move or remove pages at any time. We try to keep links working, but we don't guarantee the site will be available without interruption.

3. Free tools and resources

Our free tools — the diagnostic, the swipes and the profile checklist — are provided for your own use, as-is. They're educational. They aren't financial, legal, medical or professional advice, and the output depends entirely on what you put in.

You're welcome to use what you learn in your own business. You may not repackage, resell or distribute the tools themselves as your own product.

4. Applications and engagements

Submitting an application does not create a contract. We review every application and may accept or decline for any reason, including capacity.

If we work together, the specific scope, timeline, fees and deliverables are set out in a separate written agreement. Where that agreement conflicts with these terms, the agreement wins.

5. Payment and cancellation

Fees, schedules and any deposit are agreed in writing before work starts. Deposits secure a build slot and are non-refundable once that slot is held, because it's time we've turned other work away for.

Either side can end an engagement in writing. You pay for work completed up to that point; we hand over everything produced to date.

6. Intellectual property

The Hero Brands name, wordmark, site design and free tools belong to us. The brand assets, content and product we build for you belong to you, in full, once the engagement is paid up.

We keep the right to reference completed work in our portfolio and case studies unless you ask us in writing not to.

7. Results and disclaimers

We don't guarantee revenue, audience growth or any specific business outcome. What we build is one part of a business you run — results depend on your market, your audience, your effort and factors none of us control.

Any figures shown anywhere on this site describe what happened for a specific client in a specific situation. They aren't a promise of what will happen for you.

8. Liability

To the extent the law allows, our total liability for any claim connected to this site or an engagement is limited to the amount you paid us in the twelve months before the claim arose. We're not liable for lost profit, lost data or indirect losses.

Nothing here limits liability that can't legally be limited.

9. Changes to these terms

We may update these terms as the business changes. The date at the top of this page always reflects the current version, and continuing to use the site after a change means you accept it.

10. Contact

Questions about these terms are welcome and we answer them properly. Email hello@herobrands.online and we'll come back to you within two business days.